Florentine Coffee Academy - Master Coffee in Florence, Italy

Interior of Florentine Coffee S.p.A. roastery with roasting equipment

Our Passion, Your Craft

Florentine Coffee S.p.A. is not merely a company; it's a custodian of Florentine coffee heritage, deeply rooted in the rich cultural tapestry of this incredible city for decades. Our journey began with a profound appreciation for the artistry and precision required to transform raw beans into the perfect cup. We believe that true coffee mastery is an ongoing pursuit, a blend of tradition passed down through generations and innovation embraced with curiosity.

Our dedication goes beyond roasting; it's about cultivating a community of coffee enthusiasts and professionals who share our passion for excellence. We see coffee education as a vital part of preserving and evolving this craft. This is why we opened our academy – to share the secrets, techniques, and philosophy that define truly exceptional Italian coffee, right here in the heart of Tuscany.

Our courses are built on a foundation of intensive hands-on experience, ensuring every student gains practical, real-world skills. We teach not just the 'how', but the 'why', delving into the science, art, and business behind coffee. From selecting the finest green beans to mastering complex roasting profiles and achieving perfection in espresso extraction and milk texturing, our expertise covers the entire coffee journey. We are proud to contribute to the global coffee community by empowering the next generation of baristas, roasters, and coffee entrepreneurs. Join us and become part of a legacy dedicated to the relentless pursuit of coffee perfection.

Our Expertise Spans:

Metilious selection of premium green coffee beans from around the world
Artisanal roasting processes perfected over decades, balancing science and intuition
Crafting unique, signature coffee blends with complex flavor profiles
Expertise in wholesale distribution and supply chain management
Comprehensive quality control and sensory evaluation consulting

Why Choose Florentine Coffee Academy?

Authentic Italian Expertise

Learn directly from master roasters and baristas who embody decades of authentic Italian coffee tradition and innovation. Our instructors aren't just teachers; they are active practitioners at the forefront of the industry.

Hands-On Practical Training

Our curriculum is intensely practical. You will spend significant time working with professional equipment, gaining the muscle memory and confidence needed for real-world coffee environments, from the roasting machine to the espresso bar.

State-of-the-Art Facility

Train within our active roastery and dedicated training lab situated in the beautiful city of Florence. You'll have access to professional-grade roasting machines, multiple espresso setups, and sensory evaluation tools.

Small Class Sizes

Benefit from personalized attention and direct, meaningful interaction with your instructors and fellow students. Our small class sizes foster a supportive learning environment where questions are encouraged and individual progress is prioritized.

Network with Professionals

Connect with a network of passionate coffee enthusiasts, experienced baristas, roasters, and business owners. The academy environment is a melting pot of talent and ambition, fostering valuable connections for your future in coffee.

Located in Florence, Italy

Immerse yourself not only in the art of coffee but also in the breathtaking beauty and vibrant culture of Florence. Learning here offers a unique, unforgettable experience combining world-class coffee education with cultural enrichment.

Our Courses

We offer a carefully curated range of courses designed for all levels, from the passionate beginner eager to master their home espresso machine to the aspiring professional looking to open a cafe or refine their roasting skills. Select the path that ignites your coffee journey:

Introduction to Espresso & Milk Art

Dive into the heart of Italian espresso. This course covers the fundamental principles of espresso extraction, proper machine operation, precise grinding, and the essential techniques for creating perfect microfoam and basic latte art patterns like the heart and rosetta.

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Advanced Roasting Techniques

Elevate your roasting craft. This intensive course delves into the science and art of roasting, covering complex roast profile development, understanding the nuances of bean origins, identifying defects, sensory analysis through cupping, and utilizing professional roasting software.

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Coffee Shop Management Essentials

Turn your passion into a thriving business. This course provides a comprehensive overview of opening and managing a successful coffee shop, covering business planning, equipment selection, workflow optimization, staffing, marketing strategies, and financial management.

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Introduction to Espresso & Milk Art

This foundational course is meticulously crafted for anyone passionate about mastering the art of espresso, whether you aspire to be a professional barista or simply want to elevate your home coffee game. You will gain a deep understanding of the science and technique behind the perfect espresso shot, from bean selection and grinding to extraction parameters and machine handling.

Beyond the espresso itself, the course places significant emphasis on milk preparation. You will learn how to steam milk to achieve the ideal microfoam texture necessary for classic milk-based drinks like cappuccinos and lattes. Our expert instructors will then guide you through the initial steps of latte art, helping you pour beautiful and consistent patterns.

Safety, hygiene, and equipment maintenance are also covered, ensuring you develop professional habits from day one. This course provides a solid, comprehensive entry point into the world of professional coffee preparation, giving you the confidence and skills to consistently produce high-quality espresso and milk drinks.

Curriculum Includes:

Understanding espresso parameters and machine calibration for optimal results.
Mastering proper dosing, distribution, and tamping techniques for consistency.
Achieving perfect microfoam texture through expert milk steaming techniques.
Practical lessons in creating basic latte art patterns (heart, rosetta foundations).
Essential coffee hygiene practices and routine equipment maintenance.

Duration: 3 Days (Approx. 20 hours)

Prerequisites: None at all! This course is designed for absolute beginners.

Target Audience: Beginners, Enthusiastic Home Baristas, Individuals considering a career as a coffee professional.

Enroll in This Course

Close up of coffee roasting machine drum turning

Advanced Roasting Techniques

For those with a foundational understanding of coffee roasting, this advanced course is designed to elevate your skills and deepen your knowledge. We move beyond the basics to explore the complex interplay of time, temperature, and airflow in developing specific roast profiles that highlight the unique characteristics of different green bean origins.

You will learn to analyze green beans for quality and potential defects, understand the physical and chemical transformations occurring during the roast, and gain hands-on experience developing and executing profiles on professional roasting equipment. Sensory evaluation, or cupping, is a critical component, teaching you to objectively assess roast quality and identify desired flavor attributes.

The course also introduces you to the use of modern roasting software for logging, analyzing, and refining your roasts. This intensive program is ideal for professional roasters looking to hone their craft or experienced home roasters ready to step up their game and gain a scientific approach to roasting.

Curriculum Includes:

In-depth green bean analysis, grading, and sourcing considerations.
Understanding roasting physics and chemistry: Maillard reaction, caramelization, etc.
Developing and executing complex roast profiles for different origins and desired outcomes.
Professional cupping protocols and systematic flavor evaluation techniques.
Advanced roaster machine operation, maintenance, and calibration.
Introduction to roasting software and data analysis for profile refinement.

Duration: 5 Days (Approx. 35 hours)

Prerequisites: Basic coffee roasting experience is highly recommended to benefit most from this course.

Target Audience: Experienced Home Roasters, Aspiring Professional Roasters, Coffee Shop Owners/Managers, Green Bean Buyers.

Enroll in This Course

Clean and modern coffee shop interior with customers

Coffee Shop Management Essentials

Opening or managing a coffee shop requires more than just making great coffee; it demands astute business acumen. This comprehensive course is designed for entrepreneurs and managers who want to build and operate a successful, profitable coffee business in a competitive market.

We cover everything from the initial stages of business planning, concept development, and site selection to the day-to-day realities of inventory management, cost control, and optimizing workflow for efficiency. A major focus is placed on staffing – how to hire, train, and manage a team that delivers excellent service and represents your brand effectively.

Marketing and customer engagement strategies are explored to help you build a loyal customer base. You'll also gain fundamental knowledge in financial management specific to coffee shops, including understanding key metrics and maximizing profitability. This course provides the essential roadmap to navigate the challenges and capitalize on the opportunities in the vibrant coffee business landscape.

Curriculum Includes:

Comprehensive business planning and developing a unique coffee shop concept.
Strategic equipment selection, store layout, and workflow optimization.
Effective inventory management, waste reduction, and cost control techniques.
Best practices for staffing, training, team management, and fostering a positive work environment.
Developing impactful marketing and customer engagement strategies (both online and offline).
Essential financial basics, including pricing, profitability analysis, and managing cash flow.

Duration: 4 Days (Approx. 30 hours)

Prerequisites: No prior business or coffee experience is necessary; ideal for aspiring entrepreneurs.

Target Audience: Current Coffee Shop Owners & Managers, Aspiring Coffee Shop Entrepreneurs, Individuals in the hospitality industry focusing on coffee.

Enroll in the Coffee Shop Management Essentials course

Meet Your Instructors

Learn from the passionate experts who bring decades of combined experience, deep industry knowledge, and an unwavering dedication to coffee excellence. They are the heart of Florentine Coffee S.p.A. and eager to share their mastery with you.

Giuseppe Bianchi

Master Roaster

With a quarter-century dedicated to the craft at Florentine Coffee S.p.A., Giuseppe is a true guardian of tradition and an innovator in the roasting process. His expertise lies in understanding the subtle language of beans from different origins and coaxing out their finest flavors through precise roast profiles. He oversees every batch that leaves our roastery and is passionate about teaching the balance of science, art, and intuition required to achieve roasting mastery.

Sofia Ricci

Head Barista Trainer

Sofia brings a vibrant energy and infectious passion to our barista training programs. A multiple-time regional barista competition winner, she is a true artist behind the espresso machine and a maestro of milk texturing and latte art. Sofia is dedicated to empowering students with the confidence and technical skills to perform at the highest level, emphasizing precision, speed, and exceptional customer service.

Luca Moretti

Coffee Business Consultant

Luca is the strategic mind behind our business-focused courses. With extensive experience in launching, managing, and scaling successful hospitality ventures, including acclaimed coffee shops, he provides students with invaluable insights into operations, finance, marketing, and team building. Luca is committed to equipping aspiring entrepreneurs with the practical knowledge needed to thrive in the competitive coffee business landscape.

What Our Students Say

"Attending the course at Florentine Coffee S.p.A. truly was a game-changer for my career as a barista. The instructors, especially Sofia, are incredibly knowledgeable and patient, sharing insights I couldn't find anywhere else. The hands-on practice using their professional equipment was invaluable, giving me the confidence to perfect my techniques. I feel so much more prepared now!"

- Marco Lombardi, Professional Barista

"The Advanced Roasting course with Giuseppe was simply outstanding. The depth of knowledge shared, particularly on origin characteristics and profile development, allowed me to refine my own small-batch roasting business significantly. Learning in an actual working roastery environment made all the difference. Highly recommended for anyone serious about roasting!"

- Elena Serafina, Micro-roaster

"Studying coffee in Florence at Florentine Coffee S.p.A. was an unforgettable experience. The blend of mastering technical skills with the immersion in Italian culture and hospitality was perfect. I left feeling not just competent, but genuinely inspired to share my love for quality coffee. It was more than a course; it was a true journey."

- David Jenkins, Coffee Enthusiast & Home Brewer (from UK)

"Luca's Coffee Shop Management course gave me the confidence and practical tools I needed to plan my own cafe opening. The insights into business operations, marketing, and team management were invaluable. It’s rare to find expertise that blends passion for coffee with solid business sense so effectively."

- Giulia Russo, Aspiring Cafe Owner

"As someone already working in the industry, the Advanced Roasting course opened my eyes to new possibilities and refined my techniques. The focus on sensory analysis was particularly impactful, helping me understand flavor development at a deeper level. Giuseppe is a master craftsman."

- Carlo Bianchi, Experienced Roaster

How to Enroll

Ready to embark on your journey to coffee mastery in Florence? The enrollment process is designed to be straightforward. Follow these simple steps:

Browse & Choose: Explore our detailed course offerings above and choose the program that best aligns with your learning goals and experience level, from foundational barista skills to advanced roasting or business management.

Initiate Enrollment: Click the "Enroll Now" button located on your chosen course's detail page or the "Start Your Enrollment" button below. This will typically guide you to our contact or application form.

Submit Inquiry/Application: Fill out the short contact form with your details and indicate your interest in a specific course or ask any questions you may have about the program, schedule, or prerequisites.

Review & Confirmation: Our dedicated team will review your inquiry or application, confirm course availability, and reach out to you directly with detailed information regarding course dates, payment options, and final confirmation of your spot.

Prepare for Florence: Once confirmed, you're all set! Prepare for an enriching, hands-on coffee learning experience in the beautiful, inspiring setting of Florence, Italy, at the Florentine Coffee S.p.A. facility.

Start Your Enrollment

Course Pricing

Investing in your coffee education is an investment in your future craft or business. Our pricing reflects the comprehensive, hands-on training, expert instruction, and access to state-of-the-art facilities provided at Florentine Coffee Academy. Prices are listed in Euros (€) and include all necessary course materials and access to our facility during training hours.